You are writing a blog, but are you sure you’re choosing a topic that readers are interested in. If readers are not interested in it, will search engines pick your blog to display in search results?

Blog optimization is the ultimate requirement for your website to rank higher in SERPs. It matters the most how you plan the content and present it. 

Let’s discover how to optimize your blog.


What is blog SEO?

Blog SEO is implementing several measures to improve the ranking of your blog. It involves optimizing your blog content, applying on-site optimization, and improving site architecture.

For this, various things count to enrich the user experience and search engine crawlers to understand that your blog is relevant over others. Blog SEO includes steps to improving page speed and assigning proper internal links. 


Why is it important to optimize your blog?

SEO services help in the proper placement and positioning of your website to the target audience. It helps your website appear in search results for relevant queries.

You grab opportunities to rank higher by making your blog more appealing and valuable for users.

With this, you can increase the website organic traffic exponentially to your site. It reduces the effort but enhances your brand awareness.

More online visibility leads to people finding your brand more, which builds their trust gradually. When users believe in you, they consider opting for your products or services.


Blog SEO Steps and Best Practices

For optimizing your blog, you need to execute easy steps that are:


1 Proper keyword research for effective delivery

Keyword research is the foremost step to discover what your readers are looking for. These are queries asked by users.

You perform niche-wide analysis with SEO tools online:

  • Google keyword planner
  • Google search console
  • Ahrefs keyword explorer

These tools will show you keyword rankings, search volume, and estimated competition in organic search. With Google keyword planner, you can search global monthly searches and local monthly searches.


2 Pick one keyword for each blog

Do you know when a blog covering multiple topics can’t satisfy user queries properly? On the other hand, a blog addressing a single keyword can touch various angles. It convinces users’ curiosity while making it easier for search engines to pick your blog.

Furthermore, search crawlers can choose the relevant part of the blog for different sections:

  • Featured snippets
  • People also ask


3 Get more clicks with compelling meta descriptions

Unique and actionable meta descriptions get you recognition over others. If there are n number of sites in search results, users look for valuable information before clicking on it.

A compelling meta description created within 150 to 160 characters is the most effective one.


4 Create effective title tag and heading tags

Search engines consider title tags and heading tags as convincing ranking factors. Usually, users scan the heading tags before reading the complete blog.

So, it is better to place primary keywords in title tags.

Create a fitting blog structure with suitable heading and subheadings. Use important keywords and their synonyms naturally without keyword stuffing.

Further, LSI keywords give you industry-wide traffic coverage.


5 Use optimized URLs

URL structure is a live entity, not a collection of random characters. For search engine optimization, the URL must contain words related to the blog page. Another thing is to replace blank spaces with hyphens for easy copy and share.

6 Perform strategic internal linking

Through strategic internal linking, it is possible to amplify your sales considerably. The reason is, search spiders crawl every page to find new and important links. It improves the chances of enhanced search engine rankings. Select important pages:

  • landing pages
  • home pages
  • evergreen content
  • articles that address your customer’s issues


7 Write unique and updated content

Old content often goes deep down the layers of other pages. Refurbishing old content with the latest updates gives a fresh outlook. Search engines want blogs as per recent standards and providing value to the users.

Further, create a blog from a unique perspective that solves the pain points of users.


8 Enhance reading experience

Messy and unreadable blogs are like sending guests away from the front door. Nobody wants to stay on chaotic web pages. So, it is imperative to provide remarkable reading experience through:

  • Leave enough white space within the text. To make this sure: bullet points, small sentences, and short paragraphs are always a plus point.
  • Complex words are difficult to digest over easy and daily use ones. It must be easily understandable by seventh and eighth-grade students.

The bottom line

Blog SEO gives you an edge over your competitors. With this, you can express yourself in a better manner. The best part is improving your sales and ROI with more targeted visitors to your site. For this:

  • Use on-page long-tail keywords for improved conversions.
  • Implement schema markup to get rich results in search engines.
  • Improve page speed and web navigation.